5 Reasons you should read: Creativity Inc.,

1. You will recognise multiple ways to express creativity

As the author shares, he was passionate about animation but he wasn’t a good drawer. Instead of insisting on being a good one, he found the way to be good being himself and working on science.

2. How big companies learn about leadership

Ed shares his own way as an example of how you understand the team from the begining and how evolution forces you to take steering wheels and be in a position to be determined to protect and develop the project.

3. Believe and trust in your vision

In that way, like many creatives, some people said to the author his vision was impossible or too expensive. But instead of giving up, Ed was determined to get his goal achieved, creating the first animation movie and demonstrating to the investors that his team is able to do it, even with a neverending challenges on this path.

4. Be reflected on shadows of creative projects and how to manage them

According to the last point, the author talks about challenges (financial, personal, creatives) and how hard it was for him to manage them. At the time he shares his problems on the way you will realise that these problems are similar to yours due to involves people, emotions and money.

5. Create a culture around your ambition

Begins with the ambition to create a movie but on the way, transforms itself until it becomes a new company where employees have to be able to create good stories that touch hearts. In this way employers and leaders had to preserve the essence of good ideas and fight with opinions based on money or conveniences.

This Article is not sponsored by Barcelona public library, however check if you can find the book in your nearby public library.

Extra tip: Know the creative process around Toy Story, the first animation movie, and some others like Inside Out. Specially recommended to screenwriters.